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The New Innovative Company
The model of a future-oriented company can be summarized as follows:
Digital technologies are adopted abundantly in products, processes and business models. Digital manufacturing, web marketing and web services are the new directions for innovation. Products get smart, sustainable and capable of communicating among themselves. Manufacturing processes integrate traditional and digital technologies or they go completely digital. The web is the infrastructure in which business concentrates its investments in communication and sales. Digital distribution (of digital and non digital products) increases and get integrated with traditional distribution (in a multi-channel architecture).
Products become “integrated systems” of different technologies and are customized in relation to clients needs. Investments in R&D and education increase.
Organization is "open" and systematically co-operates with third parties in innovation and business projects. Managers have a high level of culture to read the specificity of markets and manage the market innovation. Clients get involved in co-creating and co-design projects.
Bio-economy and Circulary-economy become two pillars of competitive strategy. Company uses renewable biological resources from land and sea to produce new materials and energy. Reuse of raw materials becomes a key element of product design and is widespread throughout the production cycle.
Dependency on banks is reduced. Of note, in Italy, 40% of liabilities are covered by debts to the banks compared to an average of 23% in Europe. The new company uses different channels to finance its own development (bond, private equity, listing). Furthermore, it looks carefully for opportunities offered by European Institutions in terms of funds for innovation (grants, facilitated financings, etc).
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